The Fading Affect Bias: A Defense Mechanism in Pursuit of the Pleasant Life

By Christopher L. Heffner, PsyD, PhD

Fading Affect Bias (FAB)

The Fading Affect Bias, or FAB for short, refers to the cognitive phenomenon supported by research showing that memories associated with negative emotions tend to fade faster than memories associated with positive emotions (Skowronski, 2014). This means we tend to forget the bad times at a faster rate than the good times...